DEUS EX MACHINA (GOD FROM THE MACHINE)
Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006.
Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are…
The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. Deus Ex Machina is a sum of parts, it’s not just one idea, it’s more of a philosophy than a brand. Like a big ole cornucopia of fun embracing every flavor of enthusiasm.