In 1994, Julien Stranger was riding for Real skateboards when they offered him and John Cardiel the opportunity to start their own company. So in 1995, pro skater Julien Stranger founds Anti Hero skateboards under the DLXSF umbrella. They started the brand because they felt like skateboarding companies had grown a little stale and felt stagnant at the time.
In an interview with Vice Magazine, Julien says there was no brand concept and they just wanted to create the company to tip the scales of how boring everything else was at the time. They brought on famed skateboard artist Todd Francis who was known for his edgy graphics, in a time when when lots of graphics were just logo boards, after the days of World Industries and insane skateboard graphics.